A serious information campaign is needed

Learn more about the vision of Elena Brusarska, Climate Pact Ambassador and founder of HIBRID, on why sustainability needs more than slogans. With over a decade of experience in marketing, PR, and environmental initiatives, she shares the challenges of building trust, fighting misinformation, and turning complex terms into practical actions.

Through her work with the “Green Child” initiative, Elena proves that change starts early and that sustainable transformation is not mere business strategy, but direct responsibility to our future.